Readings

A catalogue of relevant and meaningful books I have read over 2004 - 2006.

Business/Marketing          Entertainment Industry          Miscellaneous

STAYING STREET SMART IN THE INTERNET AGE - MARK MCCORMACK

Mark McCormack - founder and late CEO of International Management Group (IMG), the world's premier sports and lifestyle management and marketing firm, shares invaluable tips to creating a successful, profitable and stable business.

A great primer on how to tackle modern day business with special reference to progressive technology.

MARKETING MANAGEMENT - PHILIP KOTLER

An excellent resource on topics of Brand Building, the Technology/Internet Revolution, Marketing around the Globe and Customer Relationship Management (CRM).

Dedicated to helping individuals, groups and companies adapt their marketing strategies and management to embrace modern technological reality.

THE ONE MINUTE MANAGER - KENNETH BLANCHARD, SPENCER JOHNSON

An extremely lucid read that brings along an effective combination of practicality and simplicity to better manage one's professional life.

Classic business literature where both authors allude to several studies in medicine and the behavioral sciences to address productivity issues and successfully overcome them.